This work is an advertising poster by the famous lithographer Leopoldo Metlicovitz. It depicts a group of women who are drinking wine, the port....
Leopoldo Metlicovitz was born in Trieste (Italy) in 1868. He was a painter, illustrator, stage developer and advertising designer. Metlicovitz is known as one of the forerunners of Italian Futurism artworks and, as well as Leonetto Cappiello, Adolf Hohenstein, Giovanni Maria Mataloni and Marcello Dudovich is one of the fathers of modern Italian poster design.
He worked at the apprenticeship in lithography when he was just 14. He gained experience - along with his first masterpieces catching attention among insiders - and after having effectively completed his trainee, he was employed to work for the most renowned Italian typography of the time, the “Officine G. Ricordi & C.” in Milan. It had been 1892 and it was the start of the fantastic period called the Belle Epoque, a time filled with positivity, with financial and scientific development happily shown off at world fairs. It really is no real surprise to observe how advertising lithography reflects one of the very most thriving periods ever sold, with poster designers being inspired by occasions of that time period. The cooperation between Ricordi and Leopoldo Metlicovitz ended up being an extremely prolific one, a 50-12 months long activity producing a huge selection of iconic eye-catching posters embellishing streets wall space around the world.